Planned giving is just a form of major gift fundraising with assets
Asset-based philanthropy is the solution!
Learn Two Elements, That’s All
That’s what Plain English Planned Giving is all about
Read what people who took the course have to say:
“You should take this course if you have a job in or are interested in learning about philanthropy. Asset-based philanthropy is such a largely untapped gift pool, but with the proper training (thanks to Lynda!) you can bring great value to your organization. Many of the tools you will learn can also be applied to other areas of your career, such as marketing strategies and donor stewardship. Anyone in the development office can benefit.”
“This course definitely took the fear factor out of planned giving for me. It introduced concepts and gift vehicles that had seemed foreign to me. The course provides very specific, tangible recommendations relating to each step required to implement a robust planned giving program, including how to identify planned giving prospects in our existing databases. I highly recommend this course for any fundraising professionals who seek a comprehensive understanding of all facets of the donor engagement process, from identification and cultivation to solicitation and stewardship.”
“I’ve never encountered a teacher/mentor/guru quite like you before. Although it was nominally a course in planned giving or more accurately, asset-based philanthropy, as a 30-year development veteran with a focus on principal gifts, it was simply a means to extend my reach, hone my professional skill set, and in short, raise significantly more funds. My organization will benefit from the ideas you presented as to how to integrate asset-based philanthropy into its major gifts efforts. Anyone working in the Development world can easily overcome any hesitation about the difficulty or purported specialization of this area and enjoy access to a great many new and “improved” relationships and donors over the course of their career. Thank you for your inspiration and, remarkably, fun!”